Shane Wee
Founder/Director
Shane retired from his role as a founding Director of Alto Capital in July 2021, concluding a 28-year career in financial services. He went on to lead The Magic Coat for Kids as CEO for eight years, championing children’s mental health initiatives, while founding Archangel Consulting to advise purpose-driven businesses and expand his work across entrepreneurial and philanthropic ventures.
Today, Shane serves on the boards of several ASX-listed and private companies, providing strategic guidance across sectors including technology, health, and consumer goods. He maintains a strong network across Perth and South East Asia, mentors young entrepreneurs, and remains committed to fostering community and leadership. Shane is also an active member of the Rotary Club of Crawley and a committee member of the Australian Malaysian Business Council.
Madeleine Bone-Morato
Business Development & Change Strategist
With over 15 years’ experience across business and financial services, Madeleine is known for her ability to drive growth, simplify complexity, and lead people through change with clarity and confidence.
At Macquarie Bank, she held senior roles spanning national business development, client strategy and transformation; most recently leading Transactional Banking in the Professional and Property services portfolio across WA and SA. Madeleine is often brought in when relationships matter, stakes are high, and seamless execution is critical.
Her work has shaped major onboarding programs, operational uplifts, and digital platform transitions, always with a sharp eye on the client experience and commercial outcome. She collaborates easily and integrates seamlessly across all operational sectors within a business to co-create scalable, fit-for-purpose solutions. Madeleine has spent a significant portion of her career working with top 4 accounting, law and real estate firms across Australia.
A current Vice President of RINWA (Restructuring and Insolvency Network WA) and a member of the Australian Institute of Company Directors, Madeleine brings both professional rigour and genuine warmth to every interaction. She’s at her best when building momentum, connecting people, and helping businesses evolve with intention.
Joshua Lee
BDM: South East Asia
Josh has been around the block quite a bit, holding lead positions in Branding, Advertising, PublicRelations and Activation outfits at several multi-nationals. He left the big agency life in 2016 to form Hashtagcity, a PR-Activation agency which won two Asian-level awards during its second year of operations. To add, Josh co-founded and helmed Start Society, which was the CSR arm for Foetus International, thereby gaining considerable experience in managing group corporate CSR programmes.
His experience working with international brands is quite an impressive list including Avery Dennison, Spotlight, Technip FMC, Nick Vuijicic, Wipro, Panasonic, Nikon, Energizer-Eveready, Bata, Stabilo, Peter Stuyvesant, UOB, Dutch Lady and Standard Chartered, to mention a few.
Josh is known for his deep commitment towards brand-building beyond the badge. He’s been engaged in total brand revamps and is a very accomplished PR Crisis consultant having trained and managed crises for several multi-nationals.